NextMedia Animation made a global splash on the web by producing computer-animated dramatizations of news events, including details of the Wikileaks documents and that fateful night at Tiger Woods’s home when the golfer fell to earth. Imagine a bargain-basement Pixar crossed with TMZ and you get an idea of what the company does.
The Taiwan-based studio, a unit of Next Media Ltd., recently released its latest work: the tale of Steven Slater, the JetBlue flight attendant who left work Monday after a profanity-laced address to a plane full of passengers, exiting the aircraft via the emergency chute at New York’s John F. Kennedy Airport. Click Here to read the full article.
One of the subjects we explore here at Branch is viral video. Viral video when used as part of a strategic marketing campaign can be extremely effective. Well produced viral video starts with developing the overall campaign goals, and conducting a brand alignment to ensure the viral video does not have potential to move your audience in the wrong way. Here is a great viral video on how to apply strategy to making viral video successful, part parody but part informative and on the money.
We want to know what is your favorite viral video from the web over the past decade. . .lots to choose from so give us the best!!! Sound Off in the Comments!!!!!
There were a lot of April Fool stunts pulled this year and every year this seems to be more and more about marketing strategy as companies struggle with ways to gain attention and rise above the crowds. Google’s CADIE prank was nice and integrated across all the relevant social media portals (full disclosure they are a client). However overall the Hotelicopter was my favorite. . .done as a promotional April Fools joke by Yotel a hotel group that puts high end hotels into small spaces like airports. Brilliant in its production it outshone everyone.
We have had a number of clients in recent years (thank you YouTube!) start to embrace and actually request viral campaigns to help with product launches. Make no mistake these are well branded, well thought out executions with real production budgets and when done right you don’t think about that. Here is a classic that became one of the most watched YouTube videos of all times (years old now and it still gets hundreds of watches and a comment or two every hour):
As social media has become a primary component of a proper digital strategy, it has been amazing to both watch and help transform this industry from one of lucky hits to one with proven methodologies.
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