by Christian Bayley

www.olivestudio.com

This year’s Obama campaign was historic in many ways, but one that is particularly relevant to what we cover here at Branch was its approach to Digital Media. Here is a brief excerpt from a talk given by Scott Thomas, design director of New Media from Obama’s campaign. It gives great insight to how design helped shape every touchpoint. We will cover how design branding and new media are shaping politics (from a non partisan viewpoint) in a dedicated upcoming issue of Branch, but we want to start the dialog early because of its relevance. Enjoy!