by Eric Goldstein

www.Olivestudio.com

We’ve been talking about it, but nooooo…you haven’t wanted to listen. Well, it’s here, Augmented Reality (AR) now becoming (fast becoming) a household term. Esquire’s new issue, takes advantage of this technology by featuring several AR nodes throughout it’s issue.

You download the software, quickly from their website – and then, as you find a graphic node in the issue, you hold it up to the camera/screen – and Voila!

You are immersed into the world of celebrity with Robert Downey Jr. or a beautiful girl sharing jokes with you, each different, depending on what time of day you are engaging online with her. It’s brilliant – a great selling tool, and just imagine the future of AR and what it might provide to your customers. We are working on a few AR concepts with some great partners and hope to work on some great projects to come.