Archive for January, 2010

Nike Flagship / Harajuku, Tokyo

Wednesday, January 20th, 2010

by Eric Goldstein

www.Olivestudio.com

As seen on one of our favorite content/design/channels – Cool Hunting, here is a great example of design, interior, retail and experience design.
Nike – fusing culture, interaction and brand values with cutting edge fashion, design and immersion – a true winner. The textural sole applications and modeling, the suspended runner’s numbers/mobile installation – it’s wonderful.

 


Video Distraction from Slusho!

Monday, January 18th, 2010

by Eric Goldstein

www.Olivestudio.com

I just thought it being 2010, we all needed a fresh new distraction from our friends at YouTube. Ummm….Slusho?


 


Stella McCartney / ADIDAS

Thursday, January 14th, 2010

by Eric Goldstein

www.Olivestudio.com

Love this shoe.

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Stella’s MAHTVA shoe is a great design solution around fusing fashion with sport.

Inspired by boxing boots, the Mahtva is a lightweight, all-purpose trainer. Featuring a textile and suede upper, with long-lasting EVA cushioning, this versatile shoe is an ideal choice for gym or casual wear.


The Color of Brand Activation

Tuesday, January 12th, 2010

by Eric Goldstein

www.Olivestudio.com

Interior Designers rejoice! Glidden has provided you and me with a dream come true: free paint. Just by signing up online with your address you’re eligible to receive a free quart of paint in any color you want. How often do painters and decorators get free paint?!

Glidden


Another Designer Profile Sure to Inspire.

Wednesday, January 6th, 2010

by Eric Goldstein

www.Olivestudio.com

hayon

Jaime Hayon. Two words. Quirkylishly Stylish.

I love this guys work but more so, his ideation/process as defined in his book JAIME HAYON WORKS. I rec’d this book for the holidays and was so happy, having not heard of Jaime before (I don’t know, probably under a rock or something). The first few pages inside this beautifully designed/executed book, tells his worldly approach to design, and how he manages to stay creative, while working on several projects at once. His desire to understand the craftsmanship and getting his fingers dirty is just one reason to learn more about Jaime Hayon.

jaime-hayon-salone-2007-sized

A quick bio:
After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. His singular vision was first fully exposed in ‘Mediterranean Digital Baroque’ at London’s David Gill Gallery, an exciting mise en scène, largely executed in ceramic, followed by ‘Mon Cirque’, which traveled to Frankfurt, Barcelona, Paris and Kuala Lumpur. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.

hayon3


Blurring the lines. . .Social Media Campaigns

Tuesday, January 5th, 2010

by Christian Bayley

www.Olivestudio.com

masthead

I was recently sent a link to this campaign by Kodak to highlight their printers, especially drawing attention to the fact that the cost of ink for their printers is much lower than competitors (most notably HP is singled out). . . collectively the competition is referred to as BigInk.

http://www.peopleagainstbigink.com

The site is designed to be quasi political in nature where “real people” can voice off about their frustrations over paying for high priced ink from HP. The lines get blurred however with this approach to social media campaigns. Kodak has a disclaimer at the bottom of all pages:

This site provides links to content created by third parties and hosted on third party web sites. The opinions expressed by the authors of the content are just that, the opinions of the authors, and not Kodak or its employees or agents. Kodak does not endorse the opinions contained in the content or the actions depicted therein, and does not control in any respect any information or content contained therein. Kodak does not represent that any information you may find in the third party content is accurate.

However I have to say I am IMMEDIATELY skeptical of the “third party” nature of this content and feel that this approach really is a veiled attempt to let Kodak slam HP in ways that their marketing and legal team would otherwise NEVER authorize. Companies and their agencies helping them with social media strategy need to be careful here, we believe in building communities to provide value to groups of consumers. . .promoting our clients in the process. . .but when you are building forums to populate with content that you control that at its heart is deceptive and destructive you open up pandoras box and in my opinion break down more trust over the long run than you do build brand equity.


Jill Greenberg Photographer

Monday, January 4th, 2010

by Christian Bayley

www.Olivestudio.com

One of my favorite photographers is Jill Greenberg. Period. Her style combines cutting edge photography and lighting combined with subtle post production techniques that have established a unique viewpoint and an instantly recognizable aesthetic. She has photographed a virtual who’s who of the design, celebrity and fashion world, and her photography has graced the covers of Fast Company this past year as the business magazine attempts to stay relevant in the digital age. She is perhaps best known for her stunning series of photos featuring children and monkeys. One day we hope to afford her talent. You can view more of her work at her site here . And see her in action featured in this cool hunting video: