You can see here, how social communities, both online and in your own backyard are coming together to fight corruption, racism and political dissatisfaction. Passionate American’s are getting involved to be more vocal, using very approachable technologies such as a few point and shoot/video cameras and friends to share with the world the issues they have (in this case) with corporate/political & financial association.
Over the last 24 hours – over 150,000 people have seen this and I estimate that it will reach 500,000 by end of next week.
It’s the power of social communities and understanding how your audience is listening to what is happening around, and what forces there are to tell a story, whether you want them to our not – everyone is now an author/publisher and you have to be on your best behavior.
When it comes to sports marketing, Nike and Adidas are by far the reigning champions. Especially here in Portland, Oregon. Nike world headquarters are located just miles outside the “Rose City” and Adidas has their North American headquarters just north of downtown Portland. Both of the massive companies spend millions of dollars every year promoting their product, sponsoring proffesional athletes, and participating in large world events.
Now Brooks, an almost never heard of shoe company has launched a new brand activation campaign of it’s own, and it has landed right here amongst the big boys in Portland. Brooks is based out of Bothell, Washington, and though their sales figures are small in comparison to their larger competitors, they had an annual sales of about $200 million dollars last year.
Brooks has taken a double decker bus from England and converted into a kind of roaming circus. They feature a small museum of Brooks shoes (dubbed as side shows), and stop by retail stores and outlets to promote their products. The upstairs of the two story roaming attraction is even equiped with a treadmill where Brooks representatives can analyze your running style and fit you for shoes.
Brooks originally envisioned the tour as a way to pair runners with their analysts, said David Larson, Brooks’ vice president for marketing. The the carnival theme was derived to create an experience that draws on memories and emotion. “We always look for metaphors. It seemed like a great metaphor for the interactive, highly compelling experience we wanted to create.”
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Similar to the quirkiness and color infusion of Sony’s previous campaigns, this continued effort still captures the imagination and spirit of “fun” associated with their brand, their followers and products. There was also an online component to Sony Ericsson’s campaign, which has been given mixed reviews by drawing more attention to the effect it had for Yahoo, rather than how inspiring it was for Sony Ericsson.
On Sept. 24 the tables will be turned as artists around the world celebrate the dry stout beer and the man who started it all 250 years ago, Arthur Guinness.
It all began back in 1759 when Arthur Guiness signed a 9,000 year lease on the St. James’ Gate brewery in Dublin. On Sept. 24 at 5:59 p.m. Dublin local time, a toast (with Guinness, naturally) will be raised to Arthur Guinness followed by celebrations throughout the capital of Ireland and the world.
Hop Store 13, one of the original, historic buildings on the St. James’ Gate site, will host concerts by Sir Tom Jones, Estelle and Kasabian. You can also catch a number of headline acts at four of Dublin’s top venues – Vicar Street, Whelans, The Academy and TRIPOD. The lineup includes David Holmes, Soul II Soul, The Undertones, D’Banj, Mongrel, Reverend and the Makers, The Wombats, The Enemy, Hot Rats, Jamie Cullum, The Blizzards and The Kooks.
More than two dozen local Dublin pubs are also joining in on the celebration, featuring performances from artists such as Johnny Flynn, Mystery Jets, Noah and the Whale, Eoghan Colgan, Golden Silvers and Hoarsebox.
Celebrations are also going down globally in Malaysia, Canada, Australia, Indonesia, U.S. and Great Britain.
Additional artists include Black Eyed Peas, Calvin Harris, Razorlight, Richard Hawley, Black Swan Effect, Republic of Loose, Imelda May, David Gray, Sugababes, Golden Silvers, Jay Jay Pistolet, Mick Flannery, Dirty Epics, The Chakras, Cherbourg, Eoghan Colgan, Hoarsebox, Nat Jenkins, Noise Control and The Chapters.
A great example of a company (rather, an institution) embracing the technology that which has been adapted by it’s current customers and soon to be new ones. Enrolling through music, heritage and culture.
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