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by Brian Carroll
While it may seem like a long ways off, the people in charge of making sure the 2010 winter Olympics is pulled off without a hitch are now running at full speed. The Province of British Columbia is faced with building arenas, widening roads, and figuring out how to house the thousands of spectators and participants that will flock to their beautiful city in less than two years. Things are well on their way. Arenas are almost completed, city streets are flocked with banners depicting the Olympic mascot, and most importantly, sponsors are working hard to make sure their brand will be the most noticable.
Sponsors drop boat loads of money in order to gain access to the coveted “rings.” Minimum commitments are somewhere in the ball park of 5 million dollars to be an official sponsor of the games. Companies are going to go to great lenthgs to make sure their money is well spent. This will include the hiring of the best designers and marketing teams in the world. Giants like Coca-Cola and Vias will be making sure that when you watch the Olympics, you will see their brand.
With the amount of work that is coming out of these Olympics, there are great opportunities for designers and marketers to land some great work. The Olympic operating budget alone is 1.6 billion dollars. London expects to add over 40 billion dollars to its economy in 2012 alone. I am sure Vancouver will be in the same ball park. A cut of this money surely can be landed by the creative community.