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by Eric Goldstein
About the Challenge
Michelin North America, Inc. (“Michelin”) created the annual Michelin Challenge Design™ to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.
By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.
Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design. Michelin’s corporate culture places a high value on design and innovation as important to consumer satisfaction and maintaining Michelin’s role as the industry leader.