Talk about Experience Design.
One of our favorite events at Olive and Toast & Jam is attending Miami’s Art Basel. For 41 years Miami Beach has been transformed with the inspiration of design, type, light, brand activation, and top-quality exhibitions in their galleries and museums (all over South Florida).
From music, installations to brand-centric sponsored events – it’s a rich, fun, stylish filled 3 days to get your design swerve on. Featured below is an assortment of images capturing some of the heart of the event. One of our favorites is Tatiana, a street artist, one of the 50 artists providing a kinetic experience while you hop from one event to another.
This series of “fiction” mirrors designed by Jean-Marie Massaud for Glas Italia are made in extralight glass with degrading shaded silvering. They hang on the wall with a chromium-plated metal cylinder. The small mirror can have a degrading shade upwards or downwards.
Here is a very simple idea produced to let the natural environment/surroundings meld with that of functionality and the “experience” of the room/space.
While the Dieter Rams “Less and More” Exhibition concluded earlier this month, Cool Hunting offer a video tour of the exhibition which was held at the Design Museum in London. With a tour guided by both Deyan Sudjic, the museum’s director and Michael Czerwinski, the museum’s Public Programmes Manager, we’re met with some great insights into one of the 20th century’s greatest industrial designers. Even to this day, Dieter Rams’ work has had widespread influence with much of his work with appliance maker Braun.
What an enviable body of work whether you are more graphically oriented or dimensionally/spatially predisposed – Dieter Rams products both graphic, simple, elegant and desirable – made complex electronics and technology, masked behind fashionable, timeless and taking space + time + function in to consideration.
The 360° LAMP by Pavel Sidorenko for Estonia’s Adensen is a white plastic circle that bends into shape.
The other side is mirrored, so the choice of surfaces to expose is up to the user. The 360° LAMP is also available in four engraved patterns.
I just love this fixture. Taking it’s cue from a traditional lighting shape, but then following the form through the leading edge, and integrating a vintage bulb as the light source, brings warmth, sophistication, intrigue and sensitivity to the room. I look forward to learning more about Bobo. Love the name.
A few nights ago, I was watching a special on the tele about the World of Design within Coke.
Last night, I enjoyed a very professional and insightful lecture by Vince Voron, head of Industrial Design at Coca-Cola, (previously with Apple for several years).
One of the highlights of both of these evenings was the latest and greatest innovations within Coke and that’s their fountain-power product – the Freestyle machine.
Designed by Italy’s Pininfarina – it is a huge evolution in beverage distribution/consumption and offers more than a hundred flavors, using innovations in flavor/cartridge/infusions.
Although this video is a little, OK..it’s a lot dry…it’s insightful.
Lucky for me, there is one of these new machines nearby and I am anxious to check out the jewel-like features Vince spoke of and how human behaviors will adapt to this growing trend of giving the customer more for their money in terms of product experiences.
Looking at the above, some of the designs make our pulse rise a little faster (Ferrari Dino), some a flutter in our hearts, some transport us to a time when we were younger (Darth Vader), and impacted by the visual power of popular culture and mystique.
In the case of the Nike swoosh, for me, it takes me to a time, when I first witnessed the power of branding, where it caused hysteria around possession, and wearing the shoes with the swoosh, “in my head” meant I was wearing something special – meant I was a part of a bigger idea, in many ways, like the Apple ipod, it meant I was a part of my culture purely by the act of participating in the materialistic possession, alone. Then there is the classic nature, by existing in a place of understated simplicity and structure (and many ways, BOLD, and sometimes, CALM) – like the type face of Helvetica.
Last week we touched on typography and the power it has in media, both print,interactive and in animation/cinema.
Here is a great example of design when you take a simple product such as a company/brand who sells bags (varying sizes of garbage bags) and applies some simple, elegant design principals for a cohesive and integrated identity system.
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